Product Placement and Video Games

Of course, we all know, its all about the money. Product placement and advertisements have always been around in our magazines, TV, radio, and internet. A new trend is starting to happen, and that is the corporate integration of advertisements and product placements in video games. This of course, is angering a lot of games. When Call of Duty: Modern Warefare 3 came out they had a deal with Pepsi being if you bough some Pepsi



It made it it easier for you to level up in their game. The picture above is satire about how this simple move is taking over and ruining the game for many gamers. Gamers are worried that this product placement is a slippery slope. Game developers are working with game distrubitors, such as Gamestop, to offer exclusive content to those who buy the games at their store. This has gamers up in arms because the incentive to buy at their store often gives the consumer an exclusive weapon, or skill. Gamers are worried that players can simply just buy the best weapon in the game rather than earn it through actually playing. Gamers will tell you that the gaming has far gone from its roots. Gamers would have to spend countless hours doing hard content just to achieve a goal, or get a rare item, whereas now it just matters how much money you are willing to spend.

Corporations and advertisers are now catching on to this new trend of advertising in video games. Simply buy my product and you can have the best gun in the game with out having to do in actual work in the game. It is a new era in gaming that is going to lead to some very angry gamers.