Brands: The Color in our Commercial World

Brands Video:.

Brands. The color in our vast commercial world. Whether it’s the threads on your back or the shoes on your feet there is no denying as human beings we each exude an eclectic combination of brands within our daily lives. Brands line the aisles in the grocery store, are presented in the windows of storefronts, and are purchased everyday via a variety of different methods from human beings across the globe. Brands are iconic, rich, vivid and ever evolving as time progresses forward. But one might ask, well how did brands take over the world? When did individuals start buying to the concept that one company has better product over another. The answer is simple. Since the biblical days of Adam and Eve or the evolution of man it seems that human beings have been turning out products and engaging in the marketplace of ideas all in an effort to highlight themselves and the work in which they engage within. It is not surprising to find then that the very word branding originated from cattle farmers taking hot irons and marking their cattle to distinguish herds from others. Brands are distinguishing. Brands today encompass everything from eye catching colors, creative designs and simplistic strategies by which they persuade us into being a believer. Brands communicate. A successful brand speaks to us on a number of levels and amongst many means. Brands have evolved into an entire business industry rooted in communication. Brands are jobs. Companies selling consumer goods target individuals 24/7 in an effort to not only be noticed but to push their product. Case in point why we swim in colorful advertisements each and everyday through the pages of a magazine of images on a television commercial. Brands take on life. Companies target people of all ages, all races and all ethnicities in an effort to bring in revenue. Brands work. On every street in America there are brands lining the sidewalks and dotting the horizon as businesses and commercial entities. Brands are the tools by which human beings communicate with the outside world. Walk into any conference or board room meeting, and it becomes very easy to spot brands. The Rolex watch, a crisp suit or sleek pair of heels, again these are all items that have brands. Brands flourish. Money makes the world go round and as brands generate income and revenue for the masses, they are with us for life. Branding is simple. It all comes back to being the color in our commercial world.

Fascinating Finds in Food Inc:

The common and catchy phrase “The way to a man’s heart is through his stomach,” is one very much rooted in the idea that by being a good cook, it becomes easy for prince charming to fall in love with a little lady. Whether or not this phrase is actually true remains to be know, but ultimately highlights the idea that the subject matter of cooking is indeed one that holds significant value to a variety of individuals across the globe. With that being said, the realm of cooking and all things food related is an area within popular culture today that is very much rooted in the idea of obtaining satisfaction. Whether it’s preparing a fancy four course dinner or trying out a new restaurant within your neighborhood it seems that food is a significant if not dramatic aspect of popular culture within the 21rst century. More specifically though, as food is a topic of interest for the masses it seems that the subject is one rooted in controversy today, as major food brands have become surrounded with controversy. Everything from harsh living conditions for livestock to the preservatives added to the food items, or the toxic waste that is often associated with fertilizer runoff, it seems that the controversies surrounding the food industry are many in recent time. Case in point the documentary Food Inc.that features both a dialogue and vivid imagery depicting the grim reality behind the brand conglomerates that dominate the food products industry. In many respects this documentary directly exposes the conditions that have surfaced in recent time with regard to the way food is cultivated within the U.S. but too it highlights much more largely that food in general is a subject that is often debuted center stage amongst conversations with individuals across the globe. Simply put, the topic of food will continue to be a significant aspect of popular culture in times to come.

Colombiana

So I just finished watching a movie called Colombiana (a must watch),  relating it to class, this movie was completely opposite of how a women is portrayed in society, as discussed in the video we watched in Tuesday’s class. The movie is about a young girl whose parents are killed in front of her, so she moves in with her uncle were she then grows up to become a paid assassin. The climax of the movie is when the murders start coming together and she kills the people who killed her parents. In the movie she does have a love interest but to me he played more of a womanly role because she was always seemed like the aggressor towards him, when they became intimate. Another thing I noticed in how Colombiana acted is that they portrayed her as not really having emotions. Although she was a paid assassin, it seemed to me the guy who played her love interest, played more of the emotional role in the movie. And in the end you would expect her to go back to him, but no. Noticing how she dresses wasn’t too womanly either. Jeans and t-shirts was what seemed all of her wardrobe consisted of. Usually a woman with a lot of money would be seen in a movie as buying expensive or luxurious items, and falling for a man. To me she was a woman playing a masculine role in the movie, because she played the tough guy, cold hearted, arrogant.