Media logic as we have learned in class is often
materialized through comodification, amplification, and reduction. Is it
necessary? Some viewing such stories as Anderson Cooper’s most recent “Ridicu-list”
might say yes. Cooper must once again apologize for a laughing outburst earlier
this week pertaining to Dyngus Day, an “ancient ritual”, as dubbed by EDDY
DOBOSIEWICZ (Co-founder of dingus day). Dyngus Day is a newer holiday
celebrated in Buffalo, N.Y.
Is this
story truly news worthy? Everyday, citizens access social media sites to
complain about the lack of news we are receiving, or criticize the authenticity
of the information that is leaked. But what is the alternative? If we were to
get all of the facts and stories thrown at us, it would be up to the American
people to decide what is news. We would have to sift through hours of footage
similar to this.
Media
Logic is an unfortunate side affect to amplification and reduction. In all
however I feel that it is necessary, as are the Gatekeepers who control it. An
ideal alternative to our gatekeepers would be a series of sites that attribute
all the facts of every story, thus creating more news broadcasts, each with
equal breadth and depth. That is an ideal world unfortunately.
Gatekeepers, amplification, and reduction may be a flawed system but a
clear alternative does not exist for me. The American people need to take
credit if they have any sense of being duped. Media logic is only as powerful
as those viewing let it be. This is a call to action to the all news viewing
people. Until we can start taking credit for the material we are absorbing,
there is no hopeful alternative to media logic. There is always something
important going on, report on it. If you don’t feel that a story is being
accurately reflected, use social media to say so.
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