Wednesday, February 8, 2012

Toyota Thnks You Aren't Perfect

In the spirit of being cynical as I have mentioned in class, I came across this Toyota ad that was featured during the Superbowl. In this ad, Toyota is making an effort to "reinvent" their vehicle, but they don't stop there; they're interested in reinventing you! (since you are inadequate). I found this ad to be in terrible taste. They appeal to the typical male (and even the homosexual male), the preferred child that has impossible capabilities, and the heavy set that are apparently incapable of losing weight themselves so may as well wait for some miracle and watch the weight just fade away. I feel Toyota was trying to be humorous in their ad, however, I feel they targeted the most sensitive of stereotypes to convince people that by buying their cars, you will live a perfect life. Watch and witness for yourself.

http://www.huffingtonpost.com/2012/02/06/super-bowl-commercials-2012-toyota-camry-video_n_1255274.html

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