Stealing Creativity.

When our class first learned about cool hunting, I thought it was the coolest thing I had ever heard of. The idea that forty year old women control the latest trend was fascinating to me, because we often think that they are made by celebrities and other people that we deem “cool”.

Now after days of letting the material marinate, I think it is a crime to humanity. That statement may sound a little bit dramatic, but it is true. These women think they are harmlessly snapping pictures, but in reality they are stealing the very essence of that person.

Even though trendsetters hate to admit it, they are constantly aware of how they look. I have many creative, fashionable friends. All of them take time to formulate what they are wearing so everything coordinates with their creative vibe and how they feel. They take pride in being individuals and expressing their inspired vibes. They are the painters, their bodies are the canvas, and the clothes they chose are the paint.

But the biggest problem with cool-hunting is that they profit off of someone else’s ideas. To many people, this may not seem like a big deal. Normal people would shrug it off, but let’s use an example.

Let’s take an example of an up and coming barely known artist. This artist slaves and spend hours of time and effort to express him or herself to the best of his or her ability. Once the song is completed a random person steals the song and sells it to a large recording label. Next thing you know, Rihanna is singing the song and making billions of dollars.

Corporations are making a lot of money off of other people’s creativity.

We used to think that only tangible items could be stolen and marketed.

BUT…

BE AWARE BECAUSE NOW THE ARE COMING AFTER OUR CREATIVITY!