COMM 322
Study Guide: Exam One
·
The
tension in being “addicted” to a popular culture artifact
·
Rhetoric’s
bad rap
·
History
of rhetoric
·
Rhetorical
criticism
o Definition
o Explanation of
your job as critics
·
What
is popular culture and how do we study it
o Assumptions of
scholars who study popular culture
·
Key
vocabulary words
o Ideology/hegemony
o Rhetoric
o Rhetorical
criticism
o Rhetorical
situation
o Culture
o Mediated Popular
Culture
o Text
·
Rhetorical
perspectives/methods
o New-Aristotelian
o Narrative
o Dramatist
o Marxist
o Feminist
§ You should be
able to tell the difference among these perspectives
§ You should be
able to analyze a text through each of these perspectives and know what types
of things the perspective would attune to
·
Media
o Assumptions of
scholars who study media
o What does it
mean to say the media is a site of struggle
o Difference in
mediums
o Media-centered
perspective
o Parasocial
Relationship
o Media Logic
o Cultivation
Theory
·
Social
Media
o Choice between “live”
activism and online activism (feminist politics and other examples)
o Difference
between Gladwell and Stone’s feelings about activism and how that links (or
does not link) to social media
§ Your opinion
(based in our readings) about who is right and for what reasons
o Difference
between social and alternative media and traditional/industrial media
§ You should be
able to provide examples
§ EX—Japan
coverage (and others)
o Alternative
media
§ Definition
§ Assumptions
o Impact of social
media on interpersonal relationships and critical thinking skills
§ Good and bad
§ Roiphe and Moore
and Harmon (who argues what)
§ Texting
§ Social
networking and intimacy and friendship
§ Short term
thinking vs. long term thinking
o The Power of
Many
§ Changes that the
internet has made on advertising
§ Examples listed
in the article and your own
o Twitter
§ Hashtags
§ Options
§ Pros/cons
§ Tie to general
ideas about activism
§ Trending ideas
·
In
general, a good way to study is to know the basic, definitional information
about each concept and be able to provide your own examples to illustrate. The test will ask you to provide examples AND
identify examples.
·
I
WILL PULL EXAMPLES FROM THE CLASS BLOG so you would be wise to be caught up on
your blog reading
·
I
will provide a full breakdown of the test when we review in class but expect
the test to be a blend of multiple choice, short answer, and at least one
essay.
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